Mersal
becomes the first south Indian movie to get trademarked
Only
recently, Vijay's Mersal became the first south Indian movie to get an emoji on
Twitter. Now, the team has trademarked the title, thus making it the first
south Indian film to trademark its title.
Says a source,
"Previously, in Kollywood, a production house had trademarked their name,
but this is the first time, a title is being trademarked here. So, if anybody
uses the term Mersal for commercial purposes, a part of their revenue should be
paid to the team as royalty. For example, if someone decides to come up with a
Mersal bubblegum, they will be using our trademark and have to pay us
royalty."
What is
their in the name .. unless the Hero acts a bit n delivers the dialogues
crisply n makes a impression... all these r impossible for Vijai. He is in
films for 25 years but his juniors like.
Though
Mersal is a commonly used Tamil word, the source tells us say that they have
treated Mersal like a product rather than as a film, and trademarked it. The
legal process involved in trademarking the title took the film's team six
months. "When someone launches a new product, they try to trademark it to
avoid imitations. For the team, this was a completely smooth process, though it
involved some time. We were appreciated for treating a film like a
product," adds the source.
The source
also says that trademarking the title ensures that there will be no more
instances of people claiming that they registered the title first or the title
(or part of it) belongs to them and so on. "It goes beyond the
registration done at the Producers Council or the Film Chamber," says the
source.
