A very good
news about 'Mersal' audio release
This is a
first for the south Indian film industry where the film producer has used
Artificial Intelligence technology to explore the Messenger platform and reach
all movie goers personally. Hema Rukmini, CEO of the production house, says,
'Mersal is the most-awaited film of the year. While we share information about
the film via our official Twitter handle and Facebook page, a lot of rumours do
get spread around. Mersal fans can message us on the TSL chatbot directly and
we can share the relevant information with them exclusively. Our fans are
special and we wished to go an extra mile to connect with them'
Bollywood
celebrities who have used ChatBots to promote their films include Shah Rukh
Khan for When Harry Met Sejal and Akshay Kumar for Toilet-Ek Prem Katha.
ChatBots are Chat Robots that interact with multiple users to effectively and
creatively broadcast content.
This
technology enables celebrities and film production houses to reach all their
target groups in a more effective manner. ICONICbot ensures that fans queries
do not go unanswered! We are excited to have partnered with TSL on a
prestigious film like 'Mersal' ", says V Singh, cofounder of 'ICONICbot'
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